[![Logo](https://www.paloaltonetworks.com/wp-content/uploads/2021/07/PANW_Parent.png)](https://www.paloaltonetworks.com/) [![Unit42 Logo](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/unit42-logo-white.svg)](https://unit42.paloaltonetworks.com/) Menu * [Tools](https://unit42.paloaltonetworks.com/tools/) * [ATOMs](https://unit42.paloaltonetworks.com/atoms/) * [Security Consulting](https://www.paloaltonetworks.com/unit42) * [About Us](https://unit42.paloaltonetworks.com/about-unit-42/) * [**Under Attack?**](https://start.paloaltonetworks.com/contact-unit42.html) * [Threat Research Center](https://unit42.paloaltonetworks.com "Threat Research") * [Insights](https://unit42.paloaltonetworks.com/category/insights/ "Insights") * [Opinions](https://unit42.paloaltonetworks.com/category/opinions/ "Opinions") [Opinions](https://unit42.paloaltonetworks.com/category/opinions/) # Bots, Bread and the Battle for the Web ![Clock Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-clock.svg) 3 min read Related Products [![Unit 42 Incident Response icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/06/unit42_RGB_logo_Icon_Color.png)Unit 42 Incident Response](https://unit42.paloaltonetworks.com/product-category/unit-42-incident-response/ "Unit 42 Incident Response") * ![Profile Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-profile-grey.svg) By: * [Anna Chung](https://unit42.paloaltonetworks.com/author/anna-chung/) * ![Published Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-calendar-grey.svg) Published:October 28, 2025 * ![Tags Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-category.svg) Categories: * [Insights](https://unit42.paloaltonetworks.com/category/insights/) * [Opinions](https://unit42.paloaltonetworks.com/category/opinions/) * ![Tags Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-tags-grey.svg) Tags: * [AI](https://unit42.paloaltonetworks.com/tag/ai/) * [SEO](https://unit42.paloaltonetworks.com/tag/seo/) * [SEO poisoning](https://unit42.paloaltonetworks.com/tag/seo-poisoning/) * [![Download Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-download.svg)](https://unit42.paloaltonetworks.com/malicious-seo-and-ai/?pdf=download&lg=en&_wpnonce=f6e4b1f2e6 "Click here to download") * [![Print Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-print.svg)](https://unit42.paloaltonetworks.com/malicious-seo-and-ai/?pdf=print&lg=en&_wpnonce=f6e4b1f2e6 "Click here to print") Share![Down arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/down-arrow.svg) * ![Link Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-share-link.svg) * [![Link Email](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-sms.svg)](mailto:?subject=Bots,%20Bread%20and%20the%20Battle%20for%20the%20Web&body=Check%20out%20this%20article%20https%3A%2F%2Funit42.paloaltonetworks.com%2Fmalicious-seo-and-ai%2F "Share in email") * [![Facebook Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-fb-share.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Funit42.paloaltonetworks.com%2Fmalicious-seo-and-ai%2F "Share in Facebook") * [![LinkedIn Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-linkedin-share.svg)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Funit42.paloaltonetworks.com%2Fmalicious-seo-and-ai%2F&title=Bots,%20Bread%20and%20the%20Battle%20for%20the%20Web "Share in LinkedIn") * [![Twitter Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-twitter-share.svg)](https://twitter.com/intent/tweet?url=https%3A%2F%2Funit42.paloaltonetworks.com%2Fmalicious-seo-and-ai%2F&text=Bots,%20Bread%20and%20the%20Battle%20for%20the%20Web "Share in Twitter") * [![Reddit Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-reddit-share.svg)](https://www.paloaltonetworks.com//www.reddit.com/submit?url=https%3A%2F%2Funit42.paloaltonetworks.com%2Fmalicious-seo-and-ai%2F&ts=markdown "Share in Reddit") * [![Mastodon Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-mastodon-share.svg)](https://mastodon.social/share?text=Bots,%20Bread%20and%20the%20Battle%20for%20the%20Web%20https%3A%2F%2Funit42.paloaltonetworks.com%2Fmalicious-seo-and-ai%2F "Share in Mastodon") ## When Honest Businesses Meet the Dark Side of Search Meet Sarah, an artisanal baker who opens Sarah's Sourdough. To improve her search engine optimization (SEO), she builds a beautiful website and shares authentic baking content. By writing blog posts, earning local backlinks and telling her story, Sarah practices ethical SEO to help search engines understand her value. Soon, when users search "fresh sourdough near me," her shop ranks at the top. This is how search is meant to work -- connecting real people with real solutions. ## Understanding Malicious SEO and Its Growing Impact in the Age of AI Suddenly, Sarah's thriving bakery site is buried beneath spammy imitators like BestBreadsNow\[.\]info --- ad-filled pages with no real business, just tricks to climb the search ranks. These sites use malicious SEO. This consists of manipulative tactics designed to game algorithms, such as: * Keyword stuffing (cramming pages with repetitive terms) * Purchased backlinks (paying unrelated sites to link back) * Fake content What was once a niche problem is now a multi-million-dollar shadow economy. Entire ecosystems exist to exploit search engines, including: * Cloaking tools that show fake content to search engines * Content farms mass-producing shallow articles * Underground sellers who fabricate popularity and traffic And now, AI is accelerating it all. With the click of a button, bad actors can generate tens of thousands of spam articles, spin up fake social accounts to build backlinks, and deploy AI-tailored cloaking that deceives algorithms while staying invisible to users. Sarah isn't just competing with bad actors anymore. She's competing with an AI-powered content machine built to drown out authenticity with algorithm-friendly noise. ## Next-Generation Defenses Against AI-Powered SEO Misuse To counter the rise of AI-boosted malicious SEO, search engines and content platforms must adopt intelligent, proactive defenses beyond simple spam filters or manual moderation. Key strategies include: ### AI to Detect AI Manipulation Search engines need models trained to detect: * AI-generated text patterns, like repetitive phrasing, lack of nuance and burst-publishing behavior. * Fake engagement, such as bot-generated comments, identical posts across fake profiles and unnatural link velocity. These models can be built using [transformer-based NLP](https://www.ibm.com/think/topics/transformer-model) and [behavioral anomaly detection algorithms](https://www.ibm.com/think/topics/anomaly-detection). This dual approach is effective because it allows systems to analyze both the [**linguistic authenticity**](https://www.unesco.org/en/articles/ai-and-great-linguistic-flattening) of the content itself and the [**statistical patterns**](https://multilingual.com/magazine/september-2025/detecting-ai-generated-content/) of its distribution. When analyzed together, these two concepts can be indicators pointing to AI-generated text and the inorganic behavior used to promote it. ### Network-Level Detection Modern SEO misuse happens at scale across entire ecosystems of fake domains and botnets. Defense systems must: * Identify link farms via graph analysis of backlink structures * Detect coordinated bot activity by analyzing IP reuse, timing patterns and shared hosting metadata * Compare crawler vs. user views to detect cloaking behavior ### Proactive Ecosystem-Wide Monitoring This gives defenders visibility into the infrastructure behind spam, not just its symptoms. By integrating threat intelligence and pre-release stress testing, defenders can block attacks before they scale. ## The Future of SEO: A Strategic Battle Between AI-Driven Threats and Ethical Defense AI-driven malicious SEO is already reshaping how visibility, trust and reputation are won or lost online. Non-LLM-focused defenses will be outpaced, outnumbered and outsmarted. The only viable path forward is a proactive one. Search engines, content platforms and threat intelligence teams must shift from reacting to anticipating, using AI not only as a shield but as a strategic advantage. AI empowered this new class of threat, and only its intelligent and responsible use can defeat it. Malicious versus ethical SEO is not just a fight for rankings. It's a fight for the credibility of information, for the viability of legitimate businesses and for the soul of the open web. ​​The best time to prepare for this fight starts now. ## Additional Resources * [2025 Unit 42 Global Incident Response Report: Social Engineering Edition](https://unit42.paloaltonetworks.com/2025-unit-42-global-incident-response-report-social-engineering-edition/) -- Unit 42, Palo Alto Networks Back to top ### Tags * [AI](https://unit42.paloaltonetworks.com/tag/ai/ "AI") * [SEO](https://unit42.paloaltonetworks.com/tag/seo/ "SEO") * [SEO poisoning](https://unit42.paloaltonetworks.com/tag/seo-poisoning/ "SEO poisoning") [Threat Research Center](https://unit42.paloaltonetworks.com "Threat Research") [Next: Cloud Discovery With AzureHound](https://unit42.paloaltonetworks.com/threat-actor-misuse-of-azurehound/ "Cloud Discovery With AzureHound") ### Table of Contents * ### Related Articles * [Perturbation Probing: A New Diagnostic for the Fragility of LLM Safety](https://unit42.paloaltonetworks.com/perturbation-probing-llm-safety/ "article - table of contents") * [Inside the Modern SOC: The Identity Front Door](https://unit42.paloaltonetworks.com/soc-identity-front-door/ "article - table of contents") * [The Frontier AI Vulnerability Burst: Industrializing Autonomous Zero-Day Discovery in Open-Source Software](https://unit42.paloaltonetworks.com/frontier-ai-vulnerability-burst/ "article - table of contents") ## Related Opinions Resources ![Pictorial representation of a female smiling while looking at the screen of a tablet. The backgorund is dark and features warm-toned lights.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/07/03_Opinion_Category_1505x922-1-718x440.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) July 16, 2026 [#### AI, Automation and Attacks: Unpacking the Unit 42 2026 Global Incident Response Report](https://unit42.paloaltonetworks.com/ai-insights-incident-response-report/) * [AI](https://unit42.paloaltonetworks.com/tag/ai/ "AI") * [LLM](https://unit42.paloaltonetworks.com/tag/llm/ "LLM") * [Unit 42 Incident Response Report](https://unit42.paloaltonetworks.com/tag/unit-42-incident-response-report/ "Unit 42 Incident Response Report") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/ai-insights-incident-response-report/ "AI, Automation and Attacks: Unpacking the Unit 42 2026 Global Incident Response Report") ![Pictorial representation of a group of individuals discussing an idea with a whiteboard.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/02/02_Listicle_Overview_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) February 3, 2026 [#### Why Smart People Fall For Phishing Attacks](https://unit42.paloaltonetworks.com/psychology-of-phishing/) * [AI](https://unit42.paloaltonetworks.com/tag/ai/ "AI") * [Phishing](https://unit42.paloaltonetworks.com/tag/phishing/ "phishing") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/psychology-of-phishing/ "Why Smart People Fall For Phishing Attacks") ![Pictorial representation of threat groups from Russia. The silhouette of a bear and the Ursa constellation inside an orange abstract planet. Abstract, stylized cosmic setting with vibrant blue and purple shapes, representing space and distant planetary bodies.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/01/Ursa-Russia-B-1920x900-1-786x368.png) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) January 29, 2026 [#### Understanding the Russian Cyberthreat to the 2026 Winter Olympics](https://unit42.paloaltonetworks.com/russian-cyberthreat-2026-winter-olympics/) * [AI](https://unit42.paloaltonetworks.com/tag/ai/ "AI") * [IoT](https://unit42.paloaltonetworks.com/tag/iot/ "IoT") * [Russia](https://unit42.paloaltonetworks.com/tag/russia/ "Russia") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/russian-cyberthreat-2026-winter-olympics/ "Understanding the Russian Cyberthreat to the 2026 Winter Olympics") ![Pictorial representation of a woman analyzing a bright, white characters on a clear screen.](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/12/04_Interview_Category_1505x922-718x440.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) December 23, 2025 [#### Who Does Cybersecurity Need? You!](https://unit42.paloaltonetworks.com/cybersecurity-is-for-everyone/) * [Cybersecurity](https://unit42.paloaltonetworks.com/tag/cybersecurity/ "cybersecurity") * [Opinion](https://unit42.paloaltonetworks.com/tag/opinion/ "Opinion") * [Unit 42](https://unit42.paloaltonetworks.com/tag/unit-42/ "Unit 42") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/cybersecurity-is-for-everyone/ "Who Does Cybersecurity Need? You!") ![Pictorial representation of a group of individuals conversing in an office setting.](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/11/06_Opinion_Category_1505x922-1-718x440.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) November 4, 2025 [#### Know Ourselves Before Knowing Our Enemies: Threat Intelligence at the Expense of Asset Management](https://unit42.paloaltonetworks.com/asset-management/) * [Network security](https://unit42.paloaltonetworks.com/tag/network-security/ "network security") * [Threat intelligence](https://unit42.paloaltonetworks.com/tag/threat-intelligence/ "threat intelligence") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/asset-management/ "Know Ourselves Before Knowing Our Enemies: Threat Intelligence at the Expense of Asset Management") ![](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/01_Opinion_Category_1505x922-718x440.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) August 25, 2025 [#### Insights: Telling You What We Really Think](https://unit42.paloaltonetworks.com/introducing-insights/) * [Insights](https://unit42.paloaltonetworks.com/tag/insights/ "Insights") * [Opinion](https://unit42.paloaltonetworks.com/tag/opinion/ "Opinion") * [Threat Research Communications](https://unit42.paloaltonetworks.com/tag/threat-research-communications/ "Threat Research Communications") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/introducing-insights/ "Insights: Telling You What We Really Think") ![Pictorial representation of Muddled Libra/Scattered Spider. Three professionals analyzing data on multiple computer screens in a high-tech workspace.](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/02_Myth-Busting_Overview_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) August 6, 2025 [#### Muddled Libra: Why Are We So Obsessed With You?](https://unit42.paloaltonetworks.com/why-the-focus-on-muddled-libra/) * [Muddled Libra](https://unit42.paloaltonetworks.com/tag/muddled-libra/ "Muddled Libra") * [Scattered Spider](https://unit42.paloaltonetworks.com/tag/scattered-spider/ "Scattered Spider") * [DragonForce](https://unit42.paloaltonetworks.com/tag/dragonforce/ "DragonForce") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/why-the-focus-on-muddled-libra/ "Muddled Libra: Why Are We So Obsessed With You?") * ![Slider arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/slider-arrow-left.svg) * ![Slider arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/slider-arrow-left.svg) ![Close button](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/close-modal.svg) ![Enlarged Image]() ![Newsletter](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/03/unit42-footer-subscribe-desktop.png) ![UNIT 42 Small Logo](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/palo-alto-logo-small.svg) Get updates from Unit 42 ## Peace of mind comes from staying ahead of threats. Subscribe today. Your Email Subscribe for email updates to all Unit 42 threat research. By submitting this form, you agree to our [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use "Terms of Use") and acknowledge our [Privacy Statement.](https://www.paloaltonetworks.com/legal-notices/privacy "Privacy Statement") This site is protected by reCAPTCHA and the Google [Privacy Policy](https://policies.google.com/privacy) and [Terms of Service](https://policies.google.com/terms) apply. Invalid captcha! Subscribe ![Right Arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/right-arrow.svg) ![loader](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-loader.svg) {#footer} Products and Services * [AI-Powered Network Security Platform](https://www.paloaltonetworks.com/network-security) * [Secure AI by Design](https://www.paloaltonetworks.com/ai-security) * [Prisma AIRS](https://www.paloaltonetworks.com/ai-security/prisma-airs) * [AI Access Security](https://www.paloaltonetworks.com/sase/ai-access-security) * [Cloud Delivered Security Services](https://www.paloaltonetworks.com/network-security/security-subscriptions) * [Advanced Threat Prevention](https://www.paloaltonetworks.com/network-security/advanced-threat-prevention) * [Advanced URL Filtering](https://www.paloaltonetworks.com/network-security/advanced-url-filtering) * [Advanced WildFire](https://www.paloaltonetworks.com/network-security/advanced-wildfire) * [Advanced DNS Security](https://www.paloaltonetworks.com/network-security/advanced-dns-security) * [Enterprise Data Loss Prevention](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention) * [Enterprise IoT Security](https://www.paloaltonetworks.com/network-security/enterprise-device-security) * [Medical IoT Security](https://www.paloaltonetworks.com/network-security/medical-device-security) * [Industrial OT Security](https://www.paloaltonetworks.com/network-security/ot-security-solution) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security) * [Next-Generation Firewalls](https://www.paloaltonetworks.com/network-security/next-generation-firewall) * [Hardware Firewalls](https://www.paloaltonetworks.com/network-security/hardware-firewall-innovations) * [Software Firewalls](https://www.paloaltonetworks.com/network-security/software-firewalls) * [Strata Cloud Manager](https://www.paloaltonetworks.com/network-security/strata-cloud-manager) * [SD-WAN for NGFW](https://www.paloaltonetworks.com/network-security/sd-wan-subscription) * [PAN-OS](https://www.paloaltonetworks.com/network-security/pan-os) * [Panorama](https://www.paloaltonetworks.com/network-security/panorama) * [Secure Access Service Edge](https://www.paloaltonetworks.com/sase) * [Prisma SASE](https://www.paloaltonetworks.com/sase) * [Application Acceleration](https://www.paloaltonetworks.com/sase/app-acceleration) * [Autonomous Digital Experience Management](https://www.paloaltonetworks.com/sase/adem) * [Enterprise DLP](https://www.paloaltonetworks.com/sase/enterprise-data-loss-prevention) * [Prisma Access](https://www.paloaltonetworks.com/sase/access) * [Prisma Browser](https://www.paloaltonetworks.com/sase/prisma-browser) * [Prisma SD-WAN](https://www.paloaltonetworks.com/sase/sd-wan) * [Remote Browser Isolation](https://www.paloaltonetworks.com/sase/remote-browser-isolation) * [SaaS Security](https://www.paloaltonetworks.com/sase/saas-security) * [AI-Driven Security Operations Platform](https://www.paloaltonetworks.com/cortex) * [Cloud Security](https://www.paloaltonetworks.com/cortex/cloud) * [Cortex Cloud](https://www.paloaltonetworks.com/cortex/cloud) * [Application Security](https://www.paloaltonetworks.com/cortex/cloud/application-security) * [Cloud Posture Security](https://www.paloaltonetworks.com/cortex/cloud/cloud-posture-security) * [Cloud Runtime Security](https://www.paloaltonetworks.com/cortex/cloud/runtime-security) * [Prisma Cloud](https://www.paloaltonetworks.com/prisma/cloud) * [AI-Driven SOC](https://www.paloaltonetworks.com/cortex) * [Cortex XSIAM](https://www.paloaltonetworks.com/cortex/cortex-xsiam) * [Cortex XDR](https://www.paloaltonetworks.com/cortex/cortex-xdr) * [Cortex XSOAR](https://www.paloaltonetworks.com/cortex/cortex-xsoar) * [Cortex Xpanse](https://www.paloaltonetworks.com/cortex/cortex-xpanse) * [Unit 42 Managed Detection \& Response](https://www.paloaltonetworks.com/cortex/managed-detection-and-response) * [Managed XSIAM](https://www.paloaltonetworks.com/cortex/managed-xsiam) * [Next-Generation Identity Security](https://www.paloaltonetworks.com/idira) * [Privileged Access Management](https://www.paloaltonetworks.com/idira/human/privileged-access-management) * [Identity and Access Management](https://www.paloaltonetworks.com/idira/human/identity-and-access-management) * [Endpoint Privilege Manager](https://www.paloaltonetworks.com/idira/human/endpoint-privilege-manager) * [Identity Governance](https://www.paloaltonetworks.com/idira/human/identity-governance) * [Workforce Password Management](https://www.paloaltonetworks.com/idira/human/workforce-password-management) * [Agentic Identities](https://www.paloaltonetworks.com/idira/agentic) * [Secrets Management](https://www.paloaltonetworks.com/idira/machine/secrets-management) * [Unified Secrets Governance](https://www.paloaltonetworks.com/idira/machine/unified-secrets-governance) * [Application Credentials Delivery](https://www.paloaltonetworks.com/idira/machine/application-credentials-delivery) * [Vendor Privileged Access](https://www.paloaltonetworks.com/idira/human/vendor-privileged-access) * [Threat Intel and Incident Response Services](https://www.paloaltonetworks.com/unit42) * [Prepare for Emerging Risks](https://www.paloaltonetworks.com/unit42/frontier-ai-defense) * [Strengthen Your Defenses](https://www.paloaltonetworks.com/unit42/strengthen-your-defenses) * [Build Your Security Strategy](https://www.paloaltonetworks.com/unit42/build-your-security-strategy) * [Understand the Adversary](https://www.paloaltonetworks.com/unit42/threat-intelligence) * [Respond to a Cyber Attack](https://www.paloaltonetworks.com/unit42/respond) Company * [About Us](https://www.paloaltonetworks.com/about-us) * [Careers](https://jobs.paloaltonetworks.com/en/) * [Contact Us](https://www.paloaltonetworks.com/company/contact-sales) * [Corporate Responsibility](https://www.paloaltonetworks.com/about-us/corporate-responsibility) * [Customers](https://www.paloaltonetworks.com/customers) * [Investor Relations](https://investors.paloaltonetworks.com/) * [Location](https://www.paloaltonetworks.com/about-us/locations) * [Newsroom](https://www.paloaltonetworks.com/company/newsroom) Popular Links * [Blog](https://www.paloaltonetworks.com/blog/) * [Communities](https://www.paloaltonetworks.com/communities) * [Content Library](https://www.paloaltonetworks.com/resources) * [Cyberpedia](https://www.paloaltonetworks.com/cyberpedia) * [Event Center](https://events.paloaltonetworks.com/) * [Manage Email Preferences](https://start.paloaltonetworks.com/preference-center) * [Products A-Z](https://www.paloaltonetworks.com/products/products-a-z) * [Product Certifications](https://www.paloaltonetworks.com/legal-notices/trust-center/certifications) * [Report a Vulnerability](https://www.paloaltonetworks.com/security-disclosure) * [Sitemap](https://www.paloaltonetworks.com/sitemap) * [Tech Docs](https://docs.paloaltonetworks.com/) * [Unit 42](https://unit42.paloaltonetworks.com/) * [Do Not Sell or Share My Personal Information](https://panwedd.exterro.net/portal/dsar.htm?target=panwedd) ![Palo Alto Networks Logo](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/pan-logo-dark.svg) * [Privacy](https://www.paloaltonetworks.com/legal-notices/privacy) * [Trust Center](https://www.paloaltonetworks.com/legal-notices/trust-center) * [Terms of Use](https://www.paloaltonetworks.com/legal-notices/terms-of-use) * [Documents](https://www.paloaltonetworks.com/legal) Copyright © 2026 Palo Alto Networks. All Rights Reserved * [![Youtube](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/youtube-black.svg)](https://www.youtube.com/user/paloaltonetworks) * [![Podcast](https://www.paloaltonetworks.com/content/dam/pan/en_US/images/icons/podcast.svg)](https://www.paloaltonetworks.com/podcasts/threat-vector) * [![Facebook](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/facebook-black.svg)](https://www.facebook.com/PaloAltoNetworks/) * [![LinkedIn](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/linkedin-black.svg)](https://www.linkedin.com/company/palo-alto-networks) * [![Twitter](https://www.paloaltonetworks.com/etc/clientlibs/clean/imgs/social/twitter-x-black.svg)](https://twitter.com/PaloAltoNtwks) * EN Select your language ![Play](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/player-play-icon.svg) ![Pause](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/player-pause-icon1.svg) ![Minimize](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-minimize.svg) ![Close button](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/close-modal.svg) ### Default Heading Read the article ![Right Arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/right-arrow.svg) Seekbar ![Play](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/player-play-icon.svg) ![Pause](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/player-pause-icon1.svg) ![Volume](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-volume.svg) Volume ![Minimize](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-minimize.svg)