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Ransomware Is Not a "Malware Problem" -- It's a Criminal Business Model ![Clock Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-clock.svg) 3 min read * ![Profile Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-profile-grey.svg) By: * [Ryan Olson](https://unit42.paloaltonetworks.com/author/ryan-olson/) * ![Published Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-calendar-grey.svg) Published:May 10, 2016 * ![Tags Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-category.svg) Categories: * [Cybercrime](https://unit42.paloaltonetworks.com/category/cybercrime/) * [Ransomware](https://unit42.paloaltonetworks.com/category/ransomware/) * [Trend Reports](https://unit42.paloaltonetworks.com/category/trend-reports/) * ![Tags Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-tags-grey.svg) Tags: * [Ransomware threat report](https://unit42.paloaltonetworks.com/tag/ransomware-threat-report/) * [![Download Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-download.svg)](https://unit42.paloaltonetworks.com/unit-42-ransomware-trends/?pdf=download&lg=en&_wpnonce=5f0cc26d8b "Click here to download") * [![Print Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-print.svg)](https://unit42.paloaltonetworks.com/unit-42-ransomware-trends/?pdf=print&lg=en&_wpnonce=5f0cc26d8b "Click here to print") Share![Down arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/down-arrow.svg) * ![Link Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-share-link.svg) * [![Link Email](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-sms.svg)](mailto:?subject=Ransomware%20Is%20Not%20a%20“Malware%20Problem”%20–%20It's%20a%20Criminal%20Business%20Model&body=Check%20out%20this%20article%20https%3A%2F%2Funit42.paloaltonetworks.com%2Funit-42-ransomware-trends%2F "Share in email") * [![Facebook Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-fb-share.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Funit42.paloaltonetworks.com%2Funit-42-ransomware-trends%2F "Share in Facebook") * [![LinkedIn Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-linkedin-share.svg)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Funit42.paloaltonetworks.com%2Funit-42-ransomware-trends%2F&title=Ransomware%20Is%20Not%20a%20“Malware%20Problem”%20–%20It's%20a%20Criminal%20Business%20Model "Share in LinkedIn") * [![Twitter Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-twitter-share.svg)](https://twitter.com/intent/tweet?url=https%3A%2F%2Funit42.paloaltonetworks.com%2Funit-42-ransomware-trends%2F&text=Ransomware%20Is%20Not%20a%20“Malware%20Problem”%20–%20It's%20a%20Criminal%20Business%20Model "Share in Twitter") * [![Reddit Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-reddit-share.svg)](https://www.paloaltonetworks.com//www.reddit.com/submit?url=https%3A%2F%2Funit42.paloaltonetworks.com%2Funit-42-ransomware-trends%2F&ts=markdown "Share in Reddit") * [![Mastodon Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-mastodon-share.svg)](https://mastodon.social/share?text=Ransomware%20Is%20Not%20a%20“Malware%20Problem”%20–%20It's%20a%20Criminal%20Business%20Model%20https%3A%2F%2Funit42.paloaltonetworks.com%2Funit-42-ransomware-trends%2F "Share in Mastodon") Today [Unit 42 published our latest paper on ransomware](https://www.paloaltonetworks.com/content/pan/en_US/solutions/initiatives/ransomware.html), which has quickly become one of the greatest cyberthreats facing organizations around the world. As a business model, ransomware has proven to be highly effective in generating revenue for cybercriminals in addition to causing significant operational impact to affected organizations. It is largely victim agnostic, spanning the globe and affecting all major industry verticals. Small organizations, large enterprises, individual home users -- all are potential targets. Ransomware has existed in various forms for decades; but, in the last three years, criminals have perfected the key components of these attacks. This has led to an explosion of new malware families, which make the technique work, and drawn new actors into participating in these lucrative schemes. To execute a successful ransomware attack, an adversary must be able to do the following: 1. Take control of a system or device. 2. Prevent the owner of the controlled device from accessing it, either partially or completely. 3. Alert the owner that the device has been held for ransom, indicating the method and amount to be paid. 4. Accept payment from the device owner. 5. Return full access to the device owner after payment has been received. If the attacker fails in any of these steps, the scheme will be unsuccessful. While the concept of ransomware has existed for decades, the technology and techniques required to complete all five of these steps at a wide scale were not available until just a few years ago. The resulting wave of attacks using this scheme has impacted organizations all over the world, many of whom were not prepared to prevent these attacks from being successful. The paper we released today details the history of ransomware and how attackers have spent many years trying to get this business model right. We also delve into what we can expect from future ransomware attacks, which includes the trends that follow. ### 1. More Platforms Ransomware has already moved from Windows to Android devices and, in one case, targeted Mac OS X. No system is immune to attack, and any device that an attacker can hold for ransom will be a target in the future. This concept will become even more applicable with the growth of the "Internet of Things" (IoT). While an attacker may be able to compromise an Internet-connected refrigerator, it would be challenging to turn that infection into a revenue stream. But the ransomware business model can be applied in this or any other case where the attacker can achieve all five steps for a successful ransomware attack. After infecting the refrigerator, the attacker could remotely disable the cooling system and only re-enable it after the victim has made a small payment. ### 2. Higher Ransoms The majority of single-system ransomware attacks charge a ransom between $200 and $500, but the values can be much higher. If attackers are able to determine that they have compromised a system which stores valuable information, and that infected organization has a higher ability to pay, they will increase their ransoms accordingly. We have already seen this in a number of high-profile ransomware attacks against hospitals in 2016, where the ransoms paid were well over $10,000. ### 3. Targeted Ransom Attacks A targeted intrusion into a network is valuable to an attacker in many ways. Selling or acting on stolen information is a common technique, but it often requires additional "back-end" infrastructure and planning to turn that information into cash. Targeted ransomware attacks are an alternative for attackers who may not know how else to monetize their intrusion. Once inside a network, attackers can identify high-value files, databases, and backup systems and then encrypt all of the data at one time. These attacks, using the [SamSa malware](https://blog.paloaltonetworks.com/2016/03/evolution-of-samsa-malware-suggests-new-ransomware-tactics-in-play/), have already been identified in the wild and proven lucrative for the adversaries conducting them. Download your copy of the "[Ransomware: Unlocking the Lucrative Criminal Business Model](https://www.paloaltonetworks.com/resources/research/ransomware-report)" paper and learn techniques for preventing ransomware attacks. [![Ransomware-infographic-v5-REVERSE](http://blog.paloaltonetworks.com/wp-content/uploads/2016/05/Ransomware-infographic-v5-REVERSE-500x389.jpg)](https://blog.paloaltonetworks.com/wp-content/uploads/2016/05/Ransomware-infographic-v5-REVERSE.jpg) Back to top ### Tags * [Ransomware threat report](https://unit42.paloaltonetworks.com/tag/ransomware-threat-report/ "ransomware threat report") [Threat Research Center](https://unit42.paloaltonetworks.com "Threat Research") [Next: KRBanker Targets South Korea Through Adware and Exploit Kits](https://unit42.paloaltonetworks.com/unit42-krbanker-targets-south-korea-through-adware-and-exploit-kits-2/ "KRBanker Targets South Korea Through Adware and Exploit Kits") ### Related Articles * [Unit 42 Ransomware and Extortion Report Highlights: Multi-Extortion Tactics Continue to Rise](https://unit42.paloaltonetworks.com/multi-extortion-rise-ransomware-report/ "article - table of contents") * [Understanding REvil: REvil Threat Actors May Have Returned (Updated)](https://unit42.paloaltonetworks.com/revil-threat-actors/ "article - table of contents") * [2022 Unit 42 Ransomware Threat Report Highlights: Ransomware Remains a Headliner](https://unit42.paloaltonetworks.com/2022-ransomware-threat-report-highlights/ "article - table of contents") ## Related Resources ![Pictorial representation of Russian global webmail espionage campaign. A digital illustration of a world map in a network style, highlighting continents with glowing lines and connectivity points in a red and blue theme.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/07/06_Nation-State-cyberattacks_1920x900-1-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/06/icon-threat-research.svg)Threat Research](https://unit42.paloaltonetworks.com/category/threat-research/) July 23, 2026 [#### Russian Global Webmail Espionage](https://unit42.paloaltonetworks.com/russian-webmail-espionage/) * [CL-STA-1114](https://unit42.paloaltonetworks.com/tag/cl-sta-1114/ "CL-STA-1114") * [JavaScript](https://unit42.paloaltonetworks.com/tag/javascript/ "JavaScript") * [Javascript injection](https://unit42.paloaltonetworks.com/tag/javascript-injection/ "javascript injection") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/russian-webmail-espionage/ "Russian Global Webmail Espionage") ![Pictorial representation of a woman standing in a server room holding a laptop that projects a digital code overlay.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/05/06_Security-Technology_Category_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) May 28, 2026 [#### 2026 World Cup: Discussing The World's Biggest Game's Attack Surface](https://unit42.paloaltonetworks.com/fifa-world-cup-attack-surface/) * [Fiddling Scorpius](https://unit42.paloaltonetworks.com/tag/fiddling-scorpius/ "Fiddling Scorpius") * [Fighting Ursa](https://unit42.paloaltonetworks.com/tag/fighting-ursa/ "Fighting Ursa") * [Muddled Libra](https://unit42.paloaltonetworks.com/tag/muddled-libra/ "Muddled Libra") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/fifa-world-cup-attack-surface/ "2026 World Cup: Discussing The World’s Biggest Game’s Attack Surface") ![Pictoral representation of a man holding a cellphone with a bokeh skyline in the background.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/05/05_Listicle_Category_1505x922-718x440.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) May 27, 2026 [#### Out of the Crypt: The Evolving Cyber Extortion Economy](https://unit42.paloaltonetworks.com/cyber-extortion-economy/) * [Bling Libra](https://unit42.paloaltonetworks.com/tag/bling-libra/ "Bling Libra") * [Extortion](https://unit42.paloaltonetworks.com/tag/extortion/ "Extortion") * [Frontier AI](https://unit42.paloaltonetworks.com/tag/frontier-ai/ "Frontier AI") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/cyber-extortion-economy/ "Out of the Crypt: The Evolving Cyber Extortion Economy") ![Pictorial representation of Iran cyber attacks. Close-up of a person wearing glasses, with computer code reflected in the lenses.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/03/12_Security-Technology_Category_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/07/top-threats.svg)High Profile Threats](https://unit42.paloaltonetworks.com/category/top-cyberthreats/) April 17, 2026 [#### Threat Brief: Escalation of Cyber Risk Related to Iran (Updated April 17)](https://unit42.paloaltonetworks.com/iranian-cyberattacks-2026/) * [APK](https://unit42.paloaltonetworks.com/tag/apk/ "APK") * [DDoS attacks](https://unit42.paloaltonetworks.com/tag/ddos-attacks/ "DDoS attacks") * [GenAI](https://unit42.paloaltonetworks.com/tag/genai/ "GenAI") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/iranian-cyberattacks-2026/ "Threat Brief: Escalation of Cyber Risk Related to Iran (Updated April 17)") ![Pictorial representation of the APT Boggy Serpens. An illustrated blue snake is highlighted by a red circle against a night sky. The constellation serpens.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/03/Boggy-Serpens-1920x900-1-786x368.png) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/06/icon-threat-research.svg)Threat Research](https://unit42.paloaltonetworks.com/category/threat-research/) March 16, 2026 [#### Boggy Serpens Threat Assessment](https://unit42.paloaltonetworks.com/boggy-serpens-threat-assessment/) * [Advanced Persistent Threat](https://unit42.paloaltonetworks.com/tag/advanced-persistent-threat/ "Advanced Persistent Threat") * [Boggy Serpens](https://unit42.paloaltonetworks.com/tag/boggy-serpens/ "Boggy Serpens") * [C2](https://unit42.paloaltonetworks.com/tag/c2/ "C2") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/boggy-serpens-threat-assessment/ "Boggy Serpens Threat Assessment") ![Pictorial representation of Muddled Libra, aka Scattered Spider. A vibrant illustration of the Libra zodiac sign, featuring a stylized balance scale overlaid with a prominent Libra symbol. The background is a starry night sky with shades of purple and blue, suggesting a cosmic theme.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/02/03-1-Muddle-Libra-1920x900-1-786x368.png) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/07/threat-actor-groups.svg)Threat Actor Groups](https://unit42.paloaltonetworks.com/category/threat-actor-groups/) February 10, 2026 [#### A Peek Into Muddled Libra's Operational Playbook](https://unit42.paloaltonetworks.com/muddled-libra-ops-playbook/) * [Muddled Libra](https://unit42.paloaltonetworks.com/tag/muddled-libra/ "Muddled Libra") * [PowerShell](https://unit42.paloaltonetworks.com/tag/powershell/ "PowerShell") * [Scattered Spider](https://unit42.paloaltonetworks.com/tag/scattered-spider/ "Scattered Spider") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/muddled-libra-ops-playbook/ "A Peek Into Muddled Libra’s Operational Playbook") ![Pictorial representation of a group of individuals discussing an idea with a whiteboard.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/02/02_Listicle_Overview_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) February 3, 2026 [#### Why Smart People Fall For Phishing Attacks](https://unit42.paloaltonetworks.com/psychology-of-phishing/) * [AI](https://unit42.paloaltonetworks.com/tag/ai/ "AI") * [Phishing](https://unit42.paloaltonetworks.com/tag/phishing/ "phishing") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/psychology-of-phishing/ "Why Smart People Fall For Phishing Attacks") ![Pictorial representation of threat groups from Russia. The silhouette of a bear and the Ursa constellation inside an orange abstract planet. Abstract, stylized cosmic setting with vibrant blue and purple shapes, representing space and distant planetary bodies.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/01/Ursa-Russia-B-1920x900-1-786x368.png) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) January 29, 2026 [#### Understanding the Russian Cyberthreat to the 2026 Winter Olympics](https://unit42.paloaltonetworks.com/russian-cyberthreat-2026-winter-olympics/) * [AI](https://unit42.paloaltonetworks.com/tag/ai/ "AI") * [IoT](https://unit42.paloaltonetworks.com/tag/iot/ "IoT") * [Russia](https://unit42.paloaltonetworks.com/tag/russia/ "Russia") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/russian-cyberthreat-2026-winter-olympics/ "Understanding the Russian Cyberthreat to the 2026 Winter Olympics") ![Pictorial representation of RaaS RansomHouse. Digital representation of cybersecurity concept with a padlock superimposed over computer circuit boards, symbolizing data protection and encryption technologies.](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/12/06_Ransomware_Category_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/06/icon-threat-research.svg)Threat Research](https://unit42.paloaltonetworks.com/category/threat-research/) December 17, 2025 [#### From Linear to Complex: An Upgrade in RansomHouse Encryption](https://unit42.paloaltonetworks.com/ransomhouse-encryption-upgrade/) * [ESXi](https://unit42.paloaltonetworks.com/tag/esxi/ "ESXi") * [Jolly Scorpius](https://unit42.paloaltonetworks.com/tag/jolly-scorpius/ "Jolly Scorpius") * [RansomHouse](https://unit42.paloaltonetworks.com/tag/ransomhouse/ "RansomHouse") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/ransomhouse-encryption-upgrade/ "From Linear to Complex: An Upgrade in RansomHouse Encryption") ![Pictorial representation of 01flip ransomware written in Rust. Digital artwork of a pixelated U.S. dollar bill disintegrating into small blocks against a blue data matrix background.](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/12/05_Ransomware_Category_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/06/icon-threat-research.svg)Threat Research](https://unit42.paloaltonetworks.com/category/threat-research/) December 10, 2025 [#### 01flip: Multi-Platform Ransomware Written in Rust](https://unit42.paloaltonetworks.com/new-ransomware-01flip-written-in-rust/) * [Bitcoin](https://unit42.paloaltonetworks.com/tag/bitcoin/ "Bitcoin") * [CL-CRI-103](https://unit42.paloaltonetworks.com/tag/cl-cri-103/ "CL-CRI-103") * [Cryptocurrency](https://unit42.paloaltonetworks.com/tag/cryptocurrency/ "Cryptocurrency") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/new-ransomware-01flip-written-in-rust/ "01flip: Multi-Platform Ransomware Written in Rust") * ![Slider arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/slider-arrow-left.svg) * ![Slider arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/slider-arrow-left.svg) ![Close button](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/close-modal.svg) ![Enlarged Image]() ![Newsletter](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/03/unit42-footer-subscribe-desktop.png) ![UNIT 42 Small Logo](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/palo-alto-logo-small.svg) Get updates from Unit 42 ## Peace of mind comes from staying ahead of threats. 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