[![Logo](https://www.paloaltonetworks.com/wp-content/uploads/2021/07/PANW_Parent.png)](https://www.paloaltonetworks.com/) [![Unit42 Logo](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/unit42-logo-white.svg)](https://unit42.paloaltonetworks.com/) Menu * [Tools](https://unit42.paloaltonetworks.com/tools/) * [ATOMs](https://unit42.paloaltonetworks.com/atoms/) * [Security Consulting](https://www.paloaltonetworks.com/unit42) * [About Us](https://unit42.paloaltonetworks.com/about-unit-42/) * [**Under Attack?**](https://start.paloaltonetworks.com/contact-unit42.html) * [Threat Research Center](https://unit42.paloaltonetworks.com "Threat Research") * [Trend Reports](https://unit42.paloaltonetworks.com/category/trend-reports/ "Trend Reports") * [Ransomware](https://unit42.paloaltonetworks.com/category/ransomware/ "Ransomware") [Ransomware](https://unit42.paloaltonetworks.com/category/ransomware/) # 2016 Verizon Data Breach Investigations Report (DBIR): Insights from Unit 42 ![Clock Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-clock.svg) 2 min read * ![Profile Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-profile-grey.svg) By: * [Ryan Olson](https://unit42.paloaltonetworks.com/author/ryan-olson/) * ![Published Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-calendar-grey.svg) Published:April 27, 2016 * ![Tags Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-category.svg) Categories: * [Cybercrime](https://unit42.paloaltonetworks.com/category/cybercrime/) * [Ransomware](https://unit42.paloaltonetworks.com/category/ransomware/) * [Trend Reports](https://unit42.paloaltonetworks.com/category/trend-reports/) * ![Tags Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-tags-grey.svg) Tags: * [Crimeware](https://unit42.paloaltonetworks.com/tag/crimeware/) * [Verizon Data Breach Investigations Report](https://unit42.paloaltonetworks.com/tag/verizon-data-breach-investigations-report/) * [![Download Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-download.svg)](https://unit42.paloaltonetworks.com/unit42-2016-verizon-data-breach-investigations-report-dbir-insights-from-unit-42/?pdf=download&lg=en&_wpnonce=1628116e08 "Click here to download") * [![Print Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-print.svg)](https://unit42.paloaltonetworks.com/unit42-2016-verizon-data-breach-investigations-report-dbir-insights-from-unit-42/?pdf=print&lg=en&_wpnonce=1628116e08 "Click here to print") Share![Down arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/down-arrow.svg) * ![Link Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-share-link.svg) * [![Link Email](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-sms.svg)]( "Share in email") * [![Facebook Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-fb-share.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Funit42.paloaltonetworks.com%2Funit42-2016-verizon-data-breach-investigations-report-dbir-insights-from-unit-42%2F "Share in Facebook") * [![LinkedIn Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-linkedin-share.svg)]( "Share in LinkedIn") * [![Twitter Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-twitter-share.svg)]( "Share in Twitter") * [![Reddit Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-reddit-share.svg)](https://www.paloaltonetworks.com//www.reddit.com/submit?url=https%3A%2F%2Funit42.paloaltonetworks.com%2Funit42-2016-verizon-data-breach-investigations-report-dbir-insights-from-unit-42%2F&ts=markdown "Share in Reddit") * [![Mastodon Icon](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-mastodon-share.svg)]( "Share in Mastodon") The ninth annual edition of [Verizon's Data Breach Investigations Report](https://www.verizonenterprise.com/verizon-insights-lab/dbir/) (DBIR) has just been released, and Palo Alto Networks is proud to have contributed data and analysis to help make the report as comprehensive as possible. Palo Alto Networks is committed to sharing threat intelligence across the security industry, exposing the evolving nature of threats, in order for organizations to better protect themselves. This year we extracted a massive dataset from the AutoFocus threat intelligence service on over 38 million sessions carrying over 2.7 million unique malware samples. We worked with the Verizon team to add context to these samples with AutoFocus tag data, illuminating what campaign or family they were associated with. ### Rapidly evolving malware The DBIR team combined our data with intelligence collected from other contributors, coming to the conclusion that the life span of malicious samples is typically very low (i.e. samples are very rarely used more than a few times). The report found that "99% of malware hashes are only seen for 58 seconds or less," lending credence to the critical need for constantly updated protections deployed back to the network, lest organizations risk being infected by rapidly changing malware. [![DBIR 1](http://blog.paloaltonetworks.com/wp-content/uploads/2016/04/DBIR-1-500x221.png)](https://blog.paloaltonetworks.com/wp-content/uploads/2016/04/DBIR-1.png) ### Shifts in Crimeware In many ways, this report suggests that the threat landscape has not shifted significantly from the [2015 report](https://blog.paloaltonetworks.com/2015/04/2015-verizon-data-breach-investigations-report-dbir-insights-from-unit-42/). However, it does present one compelling insight into the rise of a threat that is top of many people's minds, ransomware. The graph below is the average price per payment card record in USD over the last 5 years (Source: Intel Security). [![DBIR 2](http://blog.paloaltonetworks.com/wp-content/uploads/2016/04/DBIR-2-500x228.png)](https://blog.paloaltonetworks.com/wp-content/uploads/2016/04/DBIR-2.png) If you were a cyber criminal and had previously focused on stealing credit cards data with malware, the supply of new card numbers into the market in the last few years has made your life very hard. A 76% drop in the price of your offering over 5 years is devastating, and that might make you look for alternative ways to monetize the computers you infect with malware. This graph is a near inverse of the ramp we've seen in ransomware attacks between 2013 and today, adding more evidence to suggest cyber criminals may be abandoning certain forms of fraud to focus on their ransomware business model. Overall, the 2016 DBIR underscores how time-tested techniques for infecting organizations continue to be responsible for the vast majority of breaches. While there may be shifts in monetizing attack, such as moving from stolen credit cards to holding machines for ransom, attackers continue to rely on their old tricks. Primarily motived by profit, we expect cyber attacks to continue going back to highly effective tactics like spearphishing or comprise by infected websites. Back to top ### Tags * [Crimeware](https://unit42.paloaltonetworks.com/tag/crimeware/ "Crimeware") * [Verizon Data Breach Investigations Report](https://unit42.paloaltonetworks.com/tag/verizon-data-breach-investigations-report/ "Verizon Data Breach Investigations Report") [Threat Research Center](https://unit42.paloaltonetworks.com "Threat Research") [Next: New Poison Ivy RAT Variant Targets Hong Kong Pro-Democracy Activists](https://unit42.paloaltonetworks.com/unit42-new-poison-ivy-rat-variant-targets-hong-kong-pro-democracy-activists/ "New Poison Ivy RAT Variant Targets Hong Kong Pro-Democracy Activists") ### Related Articles * [2015 Verizon Data Breach Investigations Report (DBIR): Insights from Unit 42](https://unit42.paloaltonetworks.com/2015-verizon-data-breach-investigations-report-dbir-insights-from-unit-42/ "article - table of contents") ## Related Resources ![Pictorial representation of Russian global webmail espionage campaign. A digital illustration of a world map in a network style, highlighting continents with glowing lines and connectivity points in a red and blue theme.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/07/06_Nation-State-cyberattacks_1920x900-1-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/06/icon-threat-research.svg)Threat Research](https://unit42.paloaltonetworks.com/category/threat-research/) July 23, 2026 [#### Russian Global Webmail Espionage](https://unit42.paloaltonetworks.com/russian-webmail-espionage/) * [CL-STA-1114](https://unit42.paloaltonetworks.com/tag/cl-sta-1114/ "CL-STA-1114") * [JavaScript](https://unit42.paloaltonetworks.com/tag/javascript/ "JavaScript") * [Javascript injection](https://unit42.paloaltonetworks.com/tag/javascript-injection/ "javascript injection") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/russian-webmail-espionage/ "Russian Global Webmail Espionage") ![Pictorial representation of a woman standing in a server room holding a laptop that projects a digital code overlay.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/05/06_Security-Technology_Category_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) May 28, 2026 [#### 2026 World Cup: Discussing The World's Biggest Game's Attack Surface](https://unit42.paloaltonetworks.com/fifa-world-cup-attack-surface/) * [Fiddling Scorpius](https://unit42.paloaltonetworks.com/tag/fiddling-scorpius/ "Fiddling Scorpius") * [Fighting Ursa](https://unit42.paloaltonetworks.com/tag/fighting-ursa/ "Fighting Ursa") * [Muddled Libra](https://unit42.paloaltonetworks.com/tag/muddled-libra/ "Muddled Libra") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/fifa-world-cup-attack-surface/ "2026 World Cup: Discussing The World’s Biggest Game’s Attack Surface") ![Pictoral representation of a man holding a cellphone with a bokeh skyline in the background.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/05/05_Listicle_Category_1505x922-718x440.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) May 27, 2026 [#### Out of the Crypt: The Evolving Cyber Extortion Economy](https://unit42.paloaltonetworks.com/cyber-extortion-economy/) * [Bling Libra](https://unit42.paloaltonetworks.com/tag/bling-libra/ "Bling Libra") * [Extortion](https://unit42.paloaltonetworks.com/tag/extortion/ "Extortion") * [Frontier AI](https://unit42.paloaltonetworks.com/tag/frontier-ai/ "Frontier AI") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/cyber-extortion-economy/ "Out of the Crypt: The Evolving Cyber Extortion Economy") ![Pictorial representation of Iran cyber attacks. Close-up of a person wearing glasses, with computer code reflected in the lenses.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/03/12_Security-Technology_Category_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/07/top-threats.svg)High Profile Threats](https://unit42.paloaltonetworks.com/category/top-cyberthreats/) April 17, 2026 [#### Threat Brief: Escalation of Cyber Risk Related to Iran (Updated April 17)](https://unit42.paloaltonetworks.com/iranian-cyberattacks-2026/) * [APK](https://unit42.paloaltonetworks.com/tag/apk/ "APK") * [DDoS attacks](https://unit42.paloaltonetworks.com/tag/ddos-attacks/ "DDoS attacks") * [GenAI](https://unit42.paloaltonetworks.com/tag/genai/ "GenAI") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/iranian-cyberattacks-2026/ "Threat Brief: Escalation of Cyber Risk Related to Iran (Updated April 17)") ![Pictorial representation of the APT Boggy Serpens. An illustrated blue snake is highlighted by a red circle against a night sky. The constellation serpens.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/03/Boggy-Serpens-1920x900-1-786x368.png) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/06/icon-threat-research.svg)Threat Research](https://unit42.paloaltonetworks.com/category/threat-research/) March 16, 2026 [#### Boggy Serpens Threat Assessment](https://unit42.paloaltonetworks.com/boggy-serpens-threat-assessment/) * [Advanced Persistent Threat](https://unit42.paloaltonetworks.com/tag/advanced-persistent-threat/ "Advanced Persistent Threat") * [Boggy Serpens](https://unit42.paloaltonetworks.com/tag/boggy-serpens/ "Boggy Serpens") * [C2](https://unit42.paloaltonetworks.com/tag/c2/ "C2") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/boggy-serpens-threat-assessment/ "Boggy Serpens Threat Assessment") ![Pictorial representation of Muddled Libra, aka Scattered Spider. A vibrant illustration of the Libra zodiac sign, featuring a stylized balance scale overlaid with a prominent Libra symbol. The background is a starry night sky with shades of purple and blue, suggesting a cosmic theme.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/02/03-1-Muddle-Libra-1920x900-1-786x368.png) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/07/threat-actor-groups.svg)Threat Actor Groups](https://unit42.paloaltonetworks.com/category/threat-actor-groups/) February 10, 2026 [#### A Peek Into Muddled Libra's Operational Playbook](https://unit42.paloaltonetworks.com/muddled-libra-ops-playbook/) * [Muddled Libra](https://unit42.paloaltonetworks.com/tag/muddled-libra/ "Muddled Libra") * [PowerShell](https://unit42.paloaltonetworks.com/tag/powershell/ "PowerShell") * [Scattered Spider](https://unit42.paloaltonetworks.com/tag/scattered-spider/ "Scattered Spider") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/muddled-libra-ops-playbook/ "A Peek Into Muddled Libra’s Operational Playbook") ![Pictorial representation of a group of individuals discussing an idea with a whiteboard.](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/02/02_Listicle_Overview_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/08/Insights-icon-white.svg)Insights](https://unit42.paloaltonetworks.com/category/insights/) February 3, 2026 [#### Why Smart People Fall For Phishing Attacks](https://unit42.paloaltonetworks.com/psychology-of-phishing/) * [AI](https://unit42.paloaltonetworks.com/tag/ai/ "AI") * [Phishing](https://unit42.paloaltonetworks.com/tag/phishing/ "phishing") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/psychology-of-phishing/ "Why Smart People Fall For Phishing Attacks") ![Pictorial representation of threat groups from Russia. The silhouette of a bear and the Ursa constellation inside an orange abstract planet. 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Digital representation of cybersecurity concept with a padlock superimposed over computer circuit boards, symbolizing data protection and encryption technologies.](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/12/06_Ransomware_Category_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/06/icon-threat-research.svg)Threat Research](https://unit42.paloaltonetworks.com/category/threat-research/) December 17, 2025 [#### From Linear to Complex: An Upgrade in RansomHouse Encryption](https://unit42.paloaltonetworks.com/ransomhouse-encryption-upgrade/) * [ESXi](https://unit42.paloaltonetworks.com/tag/esxi/ "ESXi") * [Jolly Scorpius](https://unit42.paloaltonetworks.com/tag/jolly-scorpius/ "Jolly Scorpius") * [RansomHouse](https://unit42.paloaltonetworks.com/tag/ransomhouse/ "RansomHouse") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/ransomhouse-encryption-upgrade/ "From Linear to Complex: An Upgrade in RansomHouse Encryption") ![Pictorial representation of 01flip ransomware written in Rust. Digital artwork of a pixelated U.S. dollar bill disintegrating into small blocks against a blue data matrix background.](https://unit42.paloaltonetworks.com/wp-content/uploads/2025/12/05_Ransomware_Category_1920x900-786x368.jpg) [![category icon](https://unit42.paloaltonetworks.com/wp-content/uploads/2024/06/icon-threat-research.svg)Threat Research](https://unit42.paloaltonetworks.com/category/threat-research/) December 10, 2025 [#### 01flip: Multi-Platform Ransomware Written in Rust](https://unit42.paloaltonetworks.com/new-ransomware-01flip-written-in-rust/) * [Bitcoin](https://unit42.paloaltonetworks.com/tag/bitcoin/ "Bitcoin") * [CL-CRI-103](https://unit42.paloaltonetworks.com/tag/cl-cri-103/ "CL-CRI-103") * [Cryptocurrency](https://unit42.paloaltonetworks.com/tag/cryptocurrency/ "Cryptocurrency") [Read now ![Right arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/icon-right-arrow-withtail.svg)](https://unit42.paloaltonetworks.com/new-ransomware-01flip-written-in-rust/ "01flip: Multi-Platform Ransomware Written in Rust") * ![Slider arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/slider-arrow-left.svg) * ![Slider arrow](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/slider-arrow-left.svg) ![Close button](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/icons/close-modal.svg) ![Enlarged Image]() ![Newsletter](https://unit42.paloaltonetworks.com/wp-content/uploads/2026/03/unit42-footer-subscribe-desktop.png) ![UNIT 42 Small Logo](https://unit42.paloaltonetworks.com/wp-content/themes/unit42-v6/dist/images/palo-alto-logo-small.svg) Get updates from Unit 42 ## Peace of mind comes from staying ahead of threats. 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